Ugmode, Inc. formerly specialized in user interface and visual technologies.

We designed and operated Modista, a website for browsing apparel by visual similarity. Following a patent infringement lawsuit that Ugmode could not afford to defend, the company was ultimately ordered to shut down the website.

Ugmode was founded by Arlo Faria and AJ Shankar in 2008, when they were Ph.D. students in UC Berkeley's Computer Science department. They have each played on the Cal Ultimate team, a.k.a. UgMo.